Marketing in Pink

It seems that businesses in Taiwan love to market their products in pink in the hope of attracting the teenage market. In my latest wander around my local 7-11 convenience store I saw these ice tea and coffee.  The brand on the right, with its simple and sleek bottles is a popular local brand.  The different colour bottles contains different flavours, and last month they launched a rose honey milk tea flavour in a pink bottle.  Initially it was always out of stock, and when people finally got their hands on a bottle it turned out to be quite a disappointment.  The pink bottle on the left is another new brand, probably trying to capitalise on the first brand.


However, its not just local Taiwanese brands that employ these marketing tactics for the teenage market.  Has anyway seen or tried cherry blossom apple cider by Strongbow before ?


via Daily Prompt: Pink


One thought on “Marketing in Pink

Add yours

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Create a website or blog at

Up ↑

%d bloggers like this: